Internet Marketing Rises Against Total Ad Decline
Data from the Institute of Practitioners in Advertising and BDO in their latest Bellwether survey showed that the internet was just one of two marketing channels that rose in the second quarter of 2010, good news for us all! Main media, PR, events and sales promotion spending fell, while spending on direct and internet marketing rose.
Andy Viner, Head of Media at BDO shed some light on the reasons why internet marketing has rose amid total advertising decline “Certain areas of marketing spend such as internet advertising continue to grow, driven largely by technological factors such as the expansion in social media together with the desire of advertisers for increased measurability and accountability and a lower cost of investment”. Andy’s got it spot on, in times of economic hardship, businesses need the most bang for their buck where marketing and advertising is concerned. Internet marketing, if done carefully, is a cost-effective way of integrating a marketing strategy for your business and is a tactic that has been used by many businesses throughtout the recession.
Working through the recession, we have worked with many clients looking to bring their web presence up to speed, however, with a tight budget in mind. Our team have successfully completed lots of projects by working directly with the client every step of the way. Interested? Or just would like to know more? Give one of our team a call to arrange an informal meeting on 01925 572555.
Graph source: Bellwether Report 2010
